I'm Cat! Some of you may know me as Blooming Catinky (my London-based business). Last Summer I made the decision to relocate to Cornwall and launch a new brand. Welcome to Tide Flowers.
If there's one thing us Brits know best (apart from brewing the perfect cuppa), it's how to grow a jolly good garden. Here in Cornwall I am surrounded by incredible flower farms and independent growers. Tide Flowers will primarily offer local and British cut flowers. On the very rare occasion we need to import, they will be ethically sourced from Fairtrade farms and fresh from the grower - avoiding the long journey through the auctions. I'll be writing more about this when my blog launches. I think it's important to know where your flowers come from. Supermarkets now show the grower on their fresh produce labels, so why shouldn't we do the same for flowers?
I'm also what you may call an eco-florist. All of my packaging is 100% plastic-free; I reduce, reuse, recycle as much as possible; and I offer fully eco-friendly wedding and sympathy arrangements. Back to the days of Contance Spry, when floral foam wasn't even invented!
Everything you'd expect from a florist...
British flowers by post to anywhere in UK
... all using the best seasonal British flowers with eco-friendly packaging and design techniques!
Flower care tips
I select the freshest flowers I can find and they should last for around 7+ days, but they do need a little TLC.
To do this at home, treat them like toddlers: don't let them get hot and bothered, feed them and water them. Here's how to maximise your petal-power.
Prepare your vase
Find a suitable vase and make sure you clean it thoroughly. You don't drink out of a dirty mug, do you?
Fill your vase about two thirds full with fresh, cool water. Add flower food if you have any available, following the instructions on the packet.
Make the cut
Remove all wrapping and packaging from your flowers. You can leave the internal string tie in place to keep the arrangement together.
Using sharp, clean scissors, cut off at least 2cm from the bottom of each stem at an angle. Air bubbles in stems cause them to wilt, so to prevent the stem sealing over, you need to place them straight into the water after cutting.
Always strip off any leaves that will be underwater. They will rot and cause bacteria (this has already been done for your hand-tied bouquet).
Find a lovely spot
Where you place your flowers can determine how long they last. Keep them out of direct sunlight, away from drafts and in a cool place away from heat sources (such as radiators, TVs, etc).
Keep giving them a bit of attention, they love attention
Change that water: This is the single most effective thing you can do to prolong the life of cut flowers. Daily is best, but who really has time for that? Never let it go dry and change it every 3 days or so.
Dead flowers kill: Your flowers will all have a different vase life. Some deteriorate faster than others. To keep your flowers looking lovely and to prevent bacteria from spreading, remove any dead or decaying flowers. After a few days you may want to dismantle the bouquet to do this, and rearrange what's left.